365 Sports Inc. is pleased to announce the following hire to lead our senior leadership team and accelerate our growth.

Tony Smith joins 365 Sports Inc. as Chief Executive Officer, overseeing Event Activation and Planning, Event Marketing, Audio and Video Solutions, Custom Event Management Software, Concept and Development of custom and client properties and Consulting Services.

Smith appealed to 365 Sports Inc. because of his deep experience spanning from Wholesale Sales, Marketing, Communications, Retail and New Business Development in global technology and entertainment companies; most recently as Vice-President of Marketing and Communications at SONY of Canada.

New CEO Tony Smith and 365 Sports Inc. Founder Jesse Fulton.


Some of Tony’s roles at SONY included:

• Vice-President, Marketing and Communications
• General Manager, National Account Sales Department
• National Sales Manager
• National Marketing / Merchandising Manager
• National Product Sales Manager

In addition, he has and continues to maintain memberships with:

• Board of Directors, Sony Canada Charitable Foundation (SCCF)
• Sakura Gala Committee Member, Japanese Canadian Cultural Centre


 During Smith’s 30 years at the electronics leader, he contributed to building the company and playing a key role in its growth.

“We are extremely pleased to have such an experienced team lead to guide the 365 Sports Inc. Group to maximize future potential,” states Jesse Fulton, Founder 365 Sports Inc.

365 Sports Inc. is a company on a strong growth path. Over the last year, the company has made significant in-roads into the action sports and adventure race industry. They have secured the rights to high quality adventure races and “fun run” events in North America and around the globe. More over, they have expanded on the design and delivery of their own properties including The Sony SnowCrown Ski and Snowboard Festival, Gromination, The 5k Foam Fest, Mustache Dache Canada, and other action sports and “fun run” properties.

365 Sports is on a journey to great success with an additional 3 run properties and 2 more action sports event concepts to be launched in the 2016/2017 seasons. This season alone, they estimate attendance over 80,000 participants in their “fun run” OCR (obstacle course race) events.

“I’m super stoked to have such a great business mind and all time great guy like Tony join the team! The company is growing at such a fast rate, we want him at the helm of the ship. We are learning everyday and his strategies and direction are nothing short of awesome! As we expand our events across the country and globally, this is the guy we want to help us get there,” added Fulton.

365 Sports Inc. has built a tremendous amount of expertise, skilled staff and equipment inventory in order to deliver the very best of these events and make them memorable for participants and sponsors alike. Some of 365 Sports Inc. current and past partners include; Sony, Mazda, Marley’s Mellow Mood, Oakley, Maple Lodge Farms, Argo UTV, Burton, Sandbox, Ripzone, Powder Room, Eira, Vans, Jones Soda, Mott’s, Oasis, Molson Coors, Twisted Tea, Rockstar Energy, Moosehead Breweries, Sirius XM, Chapman’s Ice Cream, Billabong, Adidas, Sims Snowboards, Blue Mountain Resort, Grenade Gloves, House of Marley, Canada Snowboard, AFP, TTR World Snowboarding, SBC Media, and Toys R’ us among many others.


www.snowcrown.ca www.mustachedache.com www.foamfest.ca