Author: David MacKinnon

Tadashi Fuse Signs with Shred Optics and Slytech

“While dividing his time between Whistler and Japan, Fuse has inspired riders across the globe—and through generations. Armed with a skate-influenced style, he’s also amassed a slew of video parts, filming with Absinthe, Mack Dawg, White Out, Burton, Yes, the Wildcats, and Heart Films, a production company he founded to showcase Japanese riders. “ -Shred and Slytech (Full Release Below)   PARK CITY, Utah – November 2, 2016 – Shred and Slytech are proud to welcome Tadashi Fuse to their teams. With a career that spans over twenty years, his contributions to snowboarding run especially deep—and continue to unfold. The legendary Japanese rider...

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Vail Resorts to Acquire Whistler Blackcomb Holdings in $1.39B Strategic Partnership

Whistler Blackcomb Holdings, Inc. and Vail Resorts, Inc. have announced a strategic partnership that sees Vail acquiring 100% of Whistler Blackcomb stock. The agreement was unanimously approved by both Whistler Blackcomb and Vail Resorts Boards of Directors, and has voting support representing 25 percent of Whistler Backcomb’s common share holders. The value of the deal is $1.39 billion CAD, with an estimated $676 million CAD cash component and an additional $715 million CAD (est.) stock component. The deal, expected to close this fall, sees commitment from the Vail Resorts team to continue with plans for the Renaissance project, as...

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Subscription Based Snowboard Sales: Founder Dave Lee on Signal Snowboards’ New Approach

As Signal Snowboards’ Every Third Thursday: Season 6 continues today with Episode 2, we’re taking a look at the brand’s inventive new subscription program, Signal 6. In the vein of companies ranging from Adobe to Dollar Shave Club, Signal has developed a monthly payment approach to selling snowboards, in which customers pay for either custom or in-line boards over six installments. Each payment is acknowledged with a curated box of accessories and add-ons delivered to subscribers’ homes, with boards arriving in month six. The program is billed as a way for customers to maximize the value of their snowboard...

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Jeff Martino Joins Sandbox as Global Sales Director

Jeff Martino’s experience in the action sports industry speaks for itself; with over two decades working in key distribution roles for major brands, he’s seen our sports evolve through full cycles of growth, contraction, and change. His career has seen him stand out as a leader and a mentor, and ranks of reps and shop staff have benefited from his eagerness to share the history and highlights of snowboarding. We’re thrilled to announce his new role as Global Sales Director with Sandbox; the rider-owned and driven helmet and goggle company harbours a culture where Martino’s hands-on approach to management...

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Whistler Blackcomb Recognized for 8th Consecutive Year as One of Canada’s Greenest Employers

From Whistler Blackcomb: WHISTLER, BC April 22, 2016 – Whistler Blackcomb is celebrating Earth Day by once again being named one of Canada’s Greenest Employers. For the 8th consecutive year, Whistler Blackcomb has been awarded this distinction by the editors of Canada’s Top 100 Employers for its proactive approach towards sustainability and energy conservation.   “We take environmental sustainability seriously,” says Dave Brownlie, President and CEO at Whistler Blackcomb. “We make an effort to integrate sustainable and energy conservation practices into everything we do so it is always wonderful to be recognized. It is by the grace of our dedicated employees...

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