Author: David MacKinnon

Fred Glackmeyer at the Holy Bowly: Interview

Fred Glackmeyer is a familiar face in the Canadian action sports industry, a veteran buyer and general manager at The Boardroom in Vancouver. His approach to running his shop is tied directly to the experience of boarding, with a focus on creating opportunities for his customers to share the good times. We caught up with him at Holy Bowly, the skatepark-influenced snowboard jam currently underway and pushing 4000 instagram tags, to chat about trends like accessible snowboard parks, unique shapes, and events that focus on fun rather than shock and awe. SBC: Good to see you Fred! Stoked you...

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Pemberton Music Festival Announces Line-Up; Tim Harris Talks Turning Increased Traffic into Sales

Last week the Pemberton Music Festival announced its line-up for 2016.  With 115 000 people in attendance at 2015’s festival, the event marks a massive surge of traffic in the Sea to Sky corridor.  We caught up with Tim Harris, Whistler Blackcomb’s Retail/ Rental General Manager, about translating event traffic into sales: SBC: Can you describe your point of view on events like the Pemberton Festival? TH: Any events that attract business to the corridor are great opportunities to drive our business. The more traffic we can get through our door the better, and the growing event schedule in the corridor has...

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Whistler Blackcomb Holdings Inc. Announces $345m Renaissance Strategic Long-Term Plan

“Reimagining the way people play. It’s what we do and it’s the vision for the next chapter in Whistler Blackcomb’s story. This is the Whistler Blackcomb Renaissance—an unprecedented investment merging nature and innovation to reveal a whole new way to play in our mountains; year-round, regardless of the weather.” – Today Whistler Blackcomb Holdings Inc. (WB) announced a three stage development plan called “Renaissance.”  The first phase ($90 – $100m) of the plan involves the new “Watershed” facility for indoor recreation and training, emphasizing Whistler’s roles in both developing athletes and providing family experiences to guests, and an expansion of...

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North Vancouver Mountains Prepare for Engaging April; Sales and Participation Up

After two years of disappointing freezing levels and non-starter winters, the mountains of North Vancouver are enjoying a welcomed return to typical late season operations. Cypress Mountain, Grouse Mountain, and Mount Seymour are planning events into April, and taking full advantage of this spring’s opportunity to remind riders that Vancouver can offer fantastic skiing and boarding as the seasons change. As April begins, Cypress Mountain offers a ‘Onesie Day’ party on the 1st and Grouse Mountain continues their ‘Jam Over the City’ terrain park series. April 2nd marks Mount Seymour’s inaugural “Baked Salmon” banked slalom Race and Grouse’s Red...

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Whistler Blackcomb Extends Season to May 30th

WHISTLER, BC March 21, 2016 – After officially surpassing its average annual snowfall of 1,163cm (458in), Whistler Blackcomb has decided to extend its ski season by an additional week, pushing the closing date of Blackcomb Mountain to May 30, 2016. Whistler Blackcomb has received 1,177cm (463in) of snow so far this winter, and with a current snow base of 339cm (133in), Whistler Blackcomb is primed to deliver excellent conditions for skiing and riding through the spring. Whistler Mountain’s last day of winter operations will remain April 17. “We couldn’t be happier with how the season has unfolded,” says Doug...

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