Author: Jill Ellsworth

Arcade Belts’ 4th Annual White Friday

Encouraging people to shift their focus away from looking for deep discounts over the Thanksgiving Weekend is the motivation behind Arcade creating the White Friday initiative.   The annual program continues to develop upon the original goal of encouraging consumers to start thinking about how their dollars are used in the end during what is typically a time of year that sees a crazy rush of consumerism.  As we enter the fourth year of this program we continue to ask people to choose a donation rather than a discount. “While retail mob scenes are entertaining on YouTube, we get...

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Triple Eight and the Holy Grail of Helmets

Triple Eight was born and raised in New York City. Their gear has been tested on the streets of New York for decades, putting it to work against urban terrain, traffic, unpredictable weather, and the true grit of the city. Over the years their brand has gone global, collecting team riders from all over the world. New York, however, will always be home for Triple Eight, and the city’s culture is rooted in everything they create. Triple Eight combines the love and excitement of action sports with the knowledge of business operations and customer service needed to succeed in...

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L1 Is Proud To Welcome JOE SEXTON To The Team

Joe Sexton has been a driving force behind the urban/park snowboard scene over the last decade. Known to most snowboarders as the one pushing the limits of what is possible in the streets while filming for his next video part, and always searching for a way to progress snowboarding on and off the mountain. Interview by: Knut Eliassen Joe has filmed more first and last parts than most of today´s active snowboarders, but this has never affected his humble and comic personality. L1´s current mastermind Jon Kooley has always been a fan of Joe´s snowboarding and attention to detail...

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Shred Joins 1% for the Planet

The iconic brand commits to donating 1% of all sales from its new site to environmental initiatives. Shred is proud to announce that it has joined 1% for the Planet and will donate a portion of its online sales to funding environmental initiatives. For Shred—which manufactures sunglasses, goggles, helmets, and protective equipment for skiing, snowboarding, and biking—this commitment aligns with the brand’s continued efforts to reduce its environmental footprint while becoming a better steward of the planet. It also coincides with Shred’s ten year anniversary and the launch of its completely redesigned website, which aims to offer a more immersive...

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Youth Brigade Snow & Skate – Looking out for the Little Ones

Youth Brigade Snow & Skate gives young shredders the gear selection they deserve. During one of Calgary’s first blizzards of the season, Youth Brigade Snow & Skate owners Jordan Fleming and Brock Heartwell took a break from their bustling shop to chat about its unique concept, and their plans for the future. Youth Brigade is an all youth-focused snowboard and skateboard shop located in Calgary, Alberta. Jordan and Brock, lifetime friends and long-time rippers, opened the shop after years of noticing a gap in the industry. While working in various shops across the country, Jordan became frustrated by the...

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