Author: Matt Williams


REEF Announces its purpose to unite the world around the fun, freedom and spirit of the beach Today we announce our new purpose to unite the world around the fun, freedom and spirit of the beach.  This purpose is showcased through a reinvigorated mantra: Beach Freely. Beach Freely encourages all who step into the sand or into Reef products to experience the beach in their own way and take that spirit of the beach with them wherever they go. Reef was founded in 1984 by two brothers from Argentina, Fernando and Santiago Aguerre, who wanted to share their love for surf travel and beach culture with...

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NRI Commits to Opening Montreal Location by May 2018

Kamloops, BC (March 1, 2018). NRI Distribution has big plans for 2018, specifically expanding into Eastern Canada.  Today, NRI announces its commitment to open a Montreal facility in May of this year. With operations already established in Western Canada and the United States, it is time to set their sights on the East Coast, and Montreal is NRI’s top pick to set roots in the east.  “We are entering the Montreal market for a multitude of reasons.  Not only are the people and the culture of Quebec in line with our company values, but we feel that Montreal is...

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Cascadia Board Co. Acquired

Vancouver, BC Feb 9, 2018 –  Swell Source INC of Victoria BC has announced today that a definitive agreement has been signed for the acquisition of their wholly owned brand, Cascadia Board Co. (est 2010) to the newly formed Cascadia Board Corporation of Vancouver, BC. In recent years Cascadia Board Co. has become one of Canada’s leading water sport brands which focuses it’s product offering to the stand up paddle board market.  It is generously supported by over 87 active accounts spanning from Port Hardy on Vancouver Island to Fredericton, New Brunswick. Under the new ownership, company representative Jaime...

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Blackstrap and OGC sign multi-year distribution agreement for Canada

Blackstrap Industries Inc. of Bend, Oregon has appointed Outdoor Gear Canada (OGC) of St-Laurent, Québec, its exclusive Canadian distributor for winter products. Blackstrap designs and manufactures a range of high-quality outdoor active accessories including their famous hoods and balaclavas. All of their products are manufactured in the U.S. featuring synthetic, moisture-wicking tri-blend fabrics, and technical construction designed to keep you in the outdoors. OGC is a leading supplier of premium cycling and winter products. With other great brands in the mix such as Giro, OGC is now poised to supply protection from the neck up to the Winter Sports Market. “We’re launching Blackstrap...

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Sandbox Welcomes Jamie Nicholls

Sandbox is honoured to announce Jamie Nicholls, the Bradford, UK born snowboarder, is now riding both Sandbox helmets and eyewear In a country with no mountain snow resorts, Jamie started his days snowboarding at Halifax Dry Slope. Growing up in his parents’ farmhouse, this Yorkshire lad loved all the homely comforts of British country life; the great outdoors, English tea and of course spending every moment he could on the dry slope five minutes from his house. In 2014, Jamie represented Team GB at the Sochi Winter Olympics in Russia. Making it to the finals, Jamie finished 6th, missing...

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