Billabong CEO Neil Fiske announced the appointment of Jeff Streader to the role of global chief operating officer (COO) of Billabong.

 Reporting directly to the CEO, Fiske brings over thirty years’ experience working with multi-channel, complex operations for some of the industry’s leading consumer brands and retailers.

 “Jeff’s deep experience in global supply chain and operations will help us build the global platforms we need to improve our speed to market, inventory turn, and product margins,” said Fiske. “We have identified supply chain as a major opportunity for profit improvement and one of the seven strategic planks in our turnaround program. Having someone of Jeff’s caliber on our team will dramatically accelerate our progress. Jeff will also have oversight for upgrading our information technology and ecommerce platforms.”

 Streader’s background includes supply chain and operational leadership roles at Guess?, Kellwood, VF Corporation, Fasturn, and Oxford Industries. Most recently, he was an Operating Partner at Marlin Equity, a global investment firm that acquires and manages businesses, with over $3 billion of capital under management. Since 2011, his role focused on investment opportunities in the retail, branded footwear & apparel, and direct-to- consumer sector.

 

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