Lifestyle and fashion based tradeshow, Capsule has just announced they’ve joined Reed Exhibitions, which manages almost 500 shows in more than 40 countries. Reed also acquired Agenda in January 2013. Capsule currently has 12 shows each year that take place in New York, Paris, Las Vegas and Berlin.
Press release below:
We’ve announced today that Capsule has joined Reed Exhibitions portfolio of events.
Firstly, we’re really excited. The negotiations have been long and we’re so happy to be able to breathe, talk and finally move into what we truly believe will be a fantastic next chapter for our beloved show. The decision to partner with Reed was easy for us — the time was right because among other things, their support will allow us to spread our wings. We have faced challenges in our six year history; of being independent, the underdog, a firm of a few people working on a global level with no satellite offices, trying to do big things with small political muscle…but a lot of heart. We’ve enjoyed every step along the way and always tried to put our best show foot forward, but we’re ready and excited for the little bit of lift that the kind folks at Reed can offer. Reed will provide Capsule with more outreach to retailers, smoother back end processes and the ability to secure amazing venues and a wealth of partnerships to benefit us all. Most importantly, they get it. They believe in Capsule and see its beauty; just as you always have.
Please feel free to reach out to any of us with questions, concerns, fears or anything else. Like we said, we’re so happy to be able to talk about the deal at last. We’ve had a lot of time to think about it and to dream up lots of possibilities for Capsule’s future, and we’re all ears.
Thank you for all of your support through the years, it means more to us than you know.
Here’s to a great season!
Capsule events for A/W 2014: Capsule Berlin, January 14-15, 2014
Capsule Paris Men’s, January 17-19, 2014
Capsule New York Men’s, January 21-22, 2014
Capsule Las Vegas, February 17-19, 2014
Capsule New York Women’s, February 22-24, 2014
Capsule Paris Women’s, February 28 – March 2, 2014
Capsule is the fashion and lifestyle event that showcases today’s best high-end, progressive labels and directional, independent designers. Presenting a fresh approach to the fashion tradeshow, Capsule’s community reflects the look and tastes of the advanced consumer. A strictly juried show, what is constant across all Capsule participants is a premium level of ideas, overall aesthetic, styling, fit, design and brand messaging. From high to low, bold to subtle, impulsive to thoughtful, the beauty of Capsule is in the mix. Only the world’s most innovative and sought-after brands are invited to participate. Capsule takes place 12 times a year in New York, Paris, Berlin and Las Vegas. Capsule was created in 2007 by NY-based fashion consultancy BPMW.
About Reed Exhibitions: Reed Exhibitions is the world’s leading events organizer, with over 500 events in 42 countries. In 2012 Reed brought together over seven million active event participants from around the world, generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East and Asia Pacific, and are organized by 34 fully staffed offices. Reed organizes a wide range of events, including trade and consumer exhibitions, conferences and meetings. Its portfolio of over 460 events serves 44 industry sectors.