Sequential Brands Group Inc., parent company to DVS, William Rast and People’s Liberation has announced that Yehuda Shmidman has taken on the role of CEO. Yehuda Shmidman previously served as Chief Operating Officer of Iconix Brand Group, Inc., the second largest licensor in the world after Disney and one of the largest apparel licensors in the world, with an estimated $12 billion in annual retail sales generated from its brand portfolio in 2011.

 “We are thrilled to welcome Yehuda Shmidman to Sequential Brands Group,” commented William Sweedler, Chairman of Sequential. “With Yehuda’s proven track record, we are confident that we have the leader in place to execute our brand management and licensing playbook going forward.”