Electric has just announced Lee Jack of Forklock Agencies as their new sales rep for Ontario. Congrats Lee. Press release below:


SAN CLEMENTE, CA Electric announced today that Lee Jack of Forklock Agencies has been named Ontario Sales Representative.

“I’m very excited to have Lee and the Forklock Agencies join the Electric Canada Sales Team. I feel confident that Lee’s team will provide best in class sales support and service for our Ontario dealer partners. Moving forward, Electric will be placing increased sales and marketing attention on Ontario and the Canadian market in general. We look forward to building a stronger partnership with our Canadian retailers.”

– Colin Madden, Global VP of Sales
“I’m very excited to join the Electric family. With the recent rebranding and the addition of the watch product category, Electric has been able to create some amazing momentum, I’m beyond thrilled to continue to spread this energy throughout Ontario. ” – Lee Jack
Lee brings to Electric more than 16 years of experience, previously sub Rep for Forum, SPY, Principle Rep / Agency Owner of Forklock Agencies and most recently sub Rep for Burton, Red Anon, Gravis and Analog.
Electric is a global, premium sport and lifestyle accessory brand rooted in Southern California’s rich action sports, music, art and customization culture. Electric designs and markets an extensive line of watches, sunglasses, snow goggles, snow helmets, bags, apparel and accessories throughout the globe. In 2011, Electric became part of the Kearing Group.