Electric has just announced the hiring of Zack Boon as Global Vice President Of Global Marketing. Boon has over 20 years experience including his most recent position with Nike as Global Brand Director.

“2013 was a major transition year for Electric. Zach’s hire completes a major rebuild of our executive team. We now have senior leadership, expertise and oversight over all major aspects of the business to empower our passionate and talented teams to be even more effective.”  – Eric Crane, CEO
“I look forward to bringing my personal passion and professional experiences to this already amazing team. The Electric brand has so many amazing stories to tell. I look forward to working with our global team to build awareness for the brand and strong connections with the market.” – Zach Boon

Zach brings more than 20+ years of experience, previously Account Executive at Action Sports Group, North America Action Sports Brand Director for Nike and most recently Global Brand Director at Nike Sportswear.
Electric is a global, premium sport and lifestyle accessory brand rooted in Southern California’s rich action sports, music, art and customization culture. Electric designs and markets an extensive line of watches, sunglasses, snow goggles, snow helmets, bags, apparel and accessories throughout the globe. In 2011, Electric became part of the Kering <http://www.kering.com>  group, a world leader in apparel and accessories.