Electric has hired Ian Foulke to fill the position of global lifestyle & surf marketing manager. Foulke brings more than 13+ years of experience, previously Orange County sales/event support at Ambiguous Ind., West Coast Marketing and Retail liaison for Z-Brand and most recently Founder of Blacksmith Mfg.

“Upon first meeting Ian I was struck by his unique blend of talent, personality, and experience. His credibility and connections in surf will play a key role in continuing Electric’s leadership in the space. At the same time, his cultural insights resonate beyond the beach. It is this mix that has landed him in this newly created role – a role that represents that brand’s core values and evolution.” – Zach Boon, VP Global Marketing.


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Electric hires new global VP of marketing