After only eight months Hurley CEO Mike Egeck has left the company. Egeck has worked in the industry for years with brands like True Religion Jeans and VF corp.
Taking his place will be Hurley OG head Bob Hurley. Hurley will work closely with Roger Wyett, President of NIKE, Inc. Affiliates, and a former CEO of Hurley, during the transition
“I’d like to thank Michael for his work during his time with the brand. Hurley continues to be an important part of the NIKE, Inc. portfolio as a deeply authentic and innovative surf brand, and serves as a key component of our integrated action sports strategy alongside the NIKE Brand and Converse,” — Roger Wyett, President Nike Inc.
This news comes shortly after the announcement that Nike will be concentrating more effort into the Hurley brand.