VANCOUVER, Canada (Jan 15, 2015) – Icebreaker, the New Zealand-based brand that pioneered merino wool apparel for the outdoor industry, today announced that Bill Redford will join the brand as National Sales Manager for Canada. Bill will oversee the entire Canadian wholesale and corporate sales team, reporting into Canadian General Manager Justin Walford.

“I’m thrilled that Bill has decided to add his considerable experience and talent to our team in Canada,” says Justin.  “Bill has strong relationships in the industry, a win-win commercial mindset that will complement our current sales programs, and the drive to mentor and lead our superb sales force across the country. I’m confident that Bill will enable Icebreaker to continue its strong double-digit growth in the Canadian market.”

Bill brings over 20 years of sales leadership experience to Icebreaker, and a track record of exceptional sales performance. He was most recently Director of Sales at Fox Canada, and has previously served as Director of Sales, Canada for both Adidas-Salomon and Nike. Bill also brings extensive leadership skills to Icebreaker, having served as General Manager of Centre Distribution, and of Quiksilver Canada. He built the Quiksilver subsidiary from the ground-up, hiring a strong team of 70 employees and achieving more than $120M in annual sales during his tenure.

“I’m so energized to be joining the Icebreaker family! Not only do I get to join a premium global brand, widely recognized as an industry leader here in Canada, but I get to become part of an organization that cares about its people, its partners, and its sustainability,” says Bill. “Those values align with my own personal beliefs, and I cannot wait to begin supporting Icebreaker’s brand in Canada with the terrific team already on the ground.”

Bill will work from Icebreaker’s Canadian head office in Vancouver, BC, Canada beginning on January 19.



About Icebreaker


Icebreaker merino clothing for the outdoors, technical sports and lifestyle includes underwear, mid layer and base layer garments, outerwear, socks and accessories for men, women and children. Icebreaker is based in Auckland, New Zealand, and is sold in more than 5000 stores in 50 countries; at Icebreaker retail stores in New Zealand, Australia, Canada and the United States and online at Please visit for more information about Icebreaker, for more information on Icebreaker founder Jeremy Moon.