Jason Levinthal shares his view from the helm of his start-up ski company. He lives by the logic, “If I want to land a big jump, I’m going to drop in with as much speed as possible.”

Jason Levinthal is the founder of J Skis. As a pioneer in the modern ski industry, Levinthal has instituted unique marketing and design practices within his field. In addition, Levinthal took home the bronze medal in The Winter X Games’ first-ever skiing event in 1998.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community.

Learn more at http://ted.com/tedx

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