K2 Sports appointed Ben Wallace vice president of U.S. sales. Wallace will be responsible for leading sales management teams for K2’s portfolio of brands, K2 Skis, K2 Snowboarding, K2 Inline skates, Ride Snowboards, Line Skis, Full Tilt Boots, Madshus Nordic and Atlas and Tubbs snowshoes.
Wallace will focus the majority of his efforts on K2 Skis’ domestic sales and will report directly to Tim Petrick, President and CEO of K2 Sports.
Ben Wallace graduated from the University of Oregon with a degree in business and a minor in economics. A lifelong skier, Wallace coached ski racing at Sugar Bowl, CA for a season following graduation and then worked at Sony Electronics for two years in the Creative Services Department. Prior to returning to K2 Sports in his new role, Wallace was U.S. vice president of sales for POC helmets and protective gear.