Kombi Sports has just announced that Marie-Hélène Choquette Zaurrini will be taking on the role of marketing manager for the brand. She will be working closely with sales and Marketing Director, Patrick Menard.
Marie-Hélène will be responsible for developing and maintaining marketing strategies, establishing brand orientation and implementing it through all of the company’s communication activities, from digital initiatives and point-of-sale advertising to B2B initiatives. Marie-Hélène has already begun meeting with retailers, consumers, representatives and Kombi employees to take the pulse of the market and identify needs.
“Not only does Marie-Hélène embody the values of Kombi Sports, she brings with her experience of brands and a genuine love of winter sports. She will be a real asset to the company, and we are delighted to have her on our team,” affirms Patrick.
With seven years of experience combining advertising, marketing and event planning, Marie-Hélène has notably worked at Cossette and CloudRaker, where she managed such high-profile accounts as General Motors, Coca-Cola, Agropur and the RBC Blue Water project. These mandates helped her develop a strong knowledge of in integrated communication campaigns.
“Kombi is a Montreal brand that has existed for more than 50 years, a fact that few people know. I’m not the only one who grew up staying warm on the ski hill thanks to Kombi mitts. One of my goals will therefore be to promote this rich heritage in Canada and abroad,” asserts Marie-Hélène, who is also a former ski instructor.
For over 50 years, Kombi has thrived on continuous innovation and evolution by offering unique products and services. Headquartered in Montreal, Canada, Kombi’s product research and development takes place in mountains and valleys around the world with professional team athletes. Customer-focused design, quality and durability are the cornerstones of the company. Kombi products are sold in over 500 specialty mountaineering and snowsport retailers, premium sporting goods retailers and major outdoor retail chains in Canada. For more information, go to www.kombisports.com/ca