Malania and Mike from Lifetime Collective recently stopped off at Toronto’s Drake Hotel and I was lucky to get a preview of their upcoming Fall/Winter 2012 collection.

For the upcoming season, Lifetime has split their collection into three categories: women’s, men’s and a men’s Uniform Standard collection. 

Uniform Standard caters toward a younger crowd and draws influence from art, skateboarding, snowboarding, music, photography and free-thinking. This collection features everything from checkered fannel logger jackets to knitted sweaters and artist designed graphic t-shirts from the likes of Jay Howell and Ryan Rhodes.

The Shredder x Jay Howell                                    Dublin Parka

Broken Arrow 3/4 raglan                                         Hatchet loggers jacket

Here’s a behind the scenes look at the catalogue shoot for Uniform Standard

Lifetime’s Men’s collection features lots of classic designs and simple pieces great for everyday use. In this collection you’ll find Italian made crew necks, bonded fleece zip-up sweaters, Sherpa lined vests, knit cardigans and more.

Exile + sweater with leather drawcord                   Moss Mountain vest & Birchland knit

Meanwhile ladies can look forward to the same great pieces Lifetime is know for plus a few surprises. Artist Elisabeth Moch teamed up with the brand to design a few t-shirts. Plus, there are some tweed pieces in the collection and a few 90’s inspired pieces (think overall’s and mini backpacks). Other highlights from the collection include varsity sweaters and printed blouses.

The Fall and Winter collections will be in stores starting in August. For more information visit:

Striped Her Henley                                                  Shadow t-shirt x Elisabeth Moch

Sophia Raincoat                                                      Plaid Sally Shirt

Created by Lifetime and produced by Salazar, here’s a look at Women’s and Men’s 2012 Fall & Winter 
catalogue shoot from Iceland.