Surf apparel maker, …LOST has hired surf industry veteran Dave Rosenberger as it’s new EVP of sales ands marketing for North and South America.

Rosenberger, who was recently the VP of Sales for Quiksilver’s Young Men’s and Quiksilver and Roxy winter sports, brings with him a strong sales background and important retailer relationships. He will continue to expand the …LOST brand on a national and international level, helping support the current executive and sales team.

“We are excited to bring on Dave and his experience to our team,” said …LOST CEO Joel Cooper. “He is an outstanding fit for …LOST and we are eager to see what 2014 has in store for us with him onboard.”