Native Shoes announced several additions to its product team. Silvana Rivadeneira has joined the global Native team as product line manager and Kevin Reid as footwear designer and developer.
Native Shoes’ CEO, Scott Hawthorn explains, “Native is in expansion mode. Silvana and Kevin are very exciting additions as we work to create future classics in footwear. Both bring a high aesthetic vision in footwear that are very complimentary to Native.”
Additionally, longtime Native Shoes Marketing Director, Shawna Olsten has been promoted to the position of vice president of global brand.
Olsten steps into her new role as vice president, global brand where she will continue to oversee marketing and product initiatives as well as take on new responsibilities overseeing long-term brand strategy for Native Shoes. Since joining the company in 2010, Olsten has played an integral role in the development of the company’s branded content, including Nativision, as well as all marketing imagery and public relations.