Oakley Named Official Eyewear Partner of Whistler Blackcomb
Whistler Blackcomb announced yesterday a three-year retail and marketing alliance with Oakley. The multi-faceted agreement will put Oakley products on a large number of resort employee ambassadors involved with Whistler Blackcomb Snow School, the retail division and Whistler Heli-Skiing. The partnership will also see a variety of Oakley brand and marketing touch points throughout the  Whistler Blackcomb Resort  both on the mountain and in Whistler Blackcomb’s retail shops in the village, along with a major digital asset that will dynamically recommend the correct eyewear for the day’s conditions.
“We are excited to bring Oakley on board as our newest corporate partner,” says Stuart Rempel, Senior Vice President of Marketing and Sales at Whistler Blackcomb. “The Oakley brand is synonymous with high performance eyewear which is critical for an optimal guest experience at Whistler Blackcomb whether you are skiing, riding or downhill mountain biking on our mountains.”
“It is an honor to be an official partner of Whistler Blackcomb. We are excited to share our passion for winter and summer sports with such an iconic resort,” said Alexandre Langevin, Oakley Canada Marketing Director. “Whistler Blackcomb is key in the development of so many Oakley international athletes. Our objective is to provide the best brand experience to consumers in this sporting mecca.”
“Oakley and Whistler Blackcomb have been an integral part of the evolution of my career,” said Sean Pettit, Professional Skier. “I’m so stoked to see the two combine their heritage and culture and, of course, the future endeavors that lie ahead.”
As part of the new partnership Oakley will become involved with grassroots events including rail jams and park sessions. They will also partner with multiple day camps at the resort. Guests will have access to Oakley at all Whistler Blackcomb retail outlets with enhanced visibility within their stores.
Visit Oakley.com to learn more about the company’s performance and lifestyle products. Also visit Oakley at Facebook, Twitter, YouTube and Instagram.
For more information about Whistler Blackcomb’s partnership with Oakley, visit:www.whistlerblackcomb.com/about-us/corporate-partners.
About Oakley, Inc.
Established in 1975 and headquartered in Southern California, Oakley is one of the leading product design and sport performance brands in the world. The holder of more than 600 patents, Oakley is continually seeking problems, solving them with inventions and wrapping those inventions in art. This philosophy has made Oakley one of the most iconic and inimitable brands on the market, with innovations that world-class athletes around the globe depend on to compete at the highest level possible. Oakley is famed for its insuperable lens technologies such as High Definition Optics® (HDO®) which is incorporated into all Oakley sun and prescription eyewear, and all premium Oakley goggles. Oakley has extended its leadership position as the world’s leading sports eyewear brand into apparel, footwear and accessories collections. Laser focused on the consumer, Oakley has both men’s and women’s product lines that target Sports Performance, Active and Lifestyle consumers. Oakley is a subsidiary of Luxottica Group. Additional information is available at www.oakley.com.
About Whistler Blackcomb
Whistler Blackcomb, the official alpine skiing venue for the 2010 Olympic and Paralympic Winter Games, is situated in the Resort Municipality of Whistler located in the Coast Mountains of British Columbia 125 kilometres (78 miles) from Vancouver, British Columbia. North America’s premier four season mountain resort, Whistler and Blackcomb are two side-by-side mountains which combined offer over 200 marked runs, 8,171 acres of terrain, 16 alpine bowls, three glaciers, receives on average over 1,164 centimetres (458 inches) of snow annually, and one of the longest ski seasons in North America. In the summer, Whistler Blackcomb offers a variety of activities, including hiking and biking trails, the Whistler Mountain Bike Park, and sightseeing on the PEAK 2 PEAK Gondola.
For more information, visit http://ww1.whistlerblackcomb.com/media
Forward Looking Statements
This news release contains forward-looking statements and information, which reflect the current view of Whistler Blackcomb with respect to future events. When used in this news release, the words “plans”, “may”, “will”, “new project, product or event” or other variations of these words or other similar expressions are intended to identify forward-looking statements and information. Actual events and results may differ materially from the expectations expressed or implied in the forward-looking statements as a result of known and unknown risks and uncertainties. Known risks and uncertainties include but are not limited to: risks associated with unfavourable weather conditions, availability of capital, environmental laws and regulations, the impact of any occurring natural disasters and economic, business and market conditions. The foregoing list of important factors is not exhaustive. The information contained in this news release reflects Whistler Blackcomb’s beliefs, assumptions, intentions, plans and expectations as of the date of this news release. Except as required by law, Whistler Blackcomb disclaims any obligation or undertaking to update or revise the information herein.
Proud to be a venue for the 2010 Olympic and Paralympic Winter Games
Media Notes:  Whistler Blackcomb is pleased to provide high-resolution photographs available for editorial use available here:http://ww1.whistlerblackcomb.com/media/photos/photos.asp