Luxottica, parent company to Oakley, Rayban and basically all of eyewear has struck a deal with Google to design and develop a new line of smart-eyewear.

In an announcement Monday, the two companies outlined a far-reaching strategic partnership that calls for Luxottica and Google to work together to create innovative iconic wearable devices. Through this relationship, Luxottica and Google will match up high-tech developers with fashion designers and eyewear professionals. In particular, the two corporations will establish a team of experts devoted to working on the design, development, tooling and engineering of Glass products that straddle the line between high fashion, lifestyle and innovative technology.

Luxottica added that the two major proprietary brands of the Group, Ray-Ban and Oakley who has a 10-year heritage in wearable technology that has evolved from MP3 to HUD devices, will be a part of the collaboration with Glass; however details about these new products will be disclosed at a later stage.


This may or may not have anything to do with the recent deal that was struck between Facebook and Oculus VR, makers of virtual reality gaming headsets, which went down for a mellow $2 Billion.

“Mobile is the platform of today, and now we’re also getting ready for the platforms of tomorrow,” Zuckerberg said in a statement. “Oculus has the chance to create the most social platform ever, and change the way we work, play and communicate.”