Platinum Distribution, known for it’s extensive assortment of sports movies, has just announced that they are the action sports distributor for Drift Innovations, creator of the Drift HD Camera. This unit is one of many to hit stores after the immense popularity of the Go Pro Camera system. Press release below:



MARCH 19, 2012

LONDON –Drift Innovation, manufacturer of the Drift HD action camera, officially announces PLATINUM as their ACTION SPORTS (SKI, SNOWBOARD, SKATEBOARD, MTB, BMX, SURF, WAKEBOARD) distributor in Canada.   PLATINUM is Canada’s leader in Wearable POV Cameras and Action Sports Media  & accessories in the country.
The new Drift HD and its accessories will complement PLATINUM’S wide selection of distributed products. Featuring an integrated LCD screen, wireless remote control, 300-degree rotating lens and 170-degree field of view with 1080p/30fps and 720p/60fps high definition video settings, the Drift HD has everything Action Sports enthusiasts have been waiting for in a compact point of view camera.
“Partnering with PLATINUM will undoubtedly increase awareness and brand recognition for Drift in the Canadian market,” said John Rounds, Drift’s North American Director. “PLATINUM has the acclaimed leadership and networks to bring Canada’s ACTION SPORTS industry the POV camera they need.”
Drift also recently became a national sponsor of the Canadian Motorsports Racing Corporation, CMRC, for the 2012 season.
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