Following through with their 2013 reduction plan, Quiksilver has just announced that they’ve sold Hawk Designs. The brand sold to global management company, Cherokee Inc. for a reported 19 million.
This is part of Quik’s plan to divest in “non-core business” and they plan to use the funds to reduce amounts drawn on their credit facilities as well as invest in emerging markets.
HUNTINGTON BEACH, Calif.–(BUSINESS WIRE)–Jan. 13, 2014– Quiksilver, Inc. (NYSE:ZQK) today announced that it sold all of the assets of its licensed apparel subsidiary, Hawk Designs, Inc., to a wholly-owned subsidiary of Cherokee Inc., for $19 million.
In December 2013, Quiksilver completed the sale of Mervin Manufacturing and announced its intention to pursue the divestiture and exit of other non-core businesses, including Hawk Designs, Inc., its majority stake in Surfdome Shop, Ltd., its Moskova brand, and its business under license with Maui and Sons.
Quiksilver said it intends to use the net proceeds of the transaction to reduce amounts drawn on its credit facilities, as well as invest in its emerging markets.
About Cherokee Inc.
Cherokee Inc. is a global marketer and manager of a portfolio of Fashion and Lifestyle brands including Cherokee®, Carole Little®, Liz Lange® and Sideout®, in multiple consumer product categories and sectors around the world. The Company has license agreements with premier retailers and manufacturers covering over 40 countries around the world including Target Stores (U.S. and Canada), Tesco (U.K., Ireland and certain Central European countries), RT-Mart (Peoples Republic of China), Pick ‘n Pay (South Africa), Falabella (Chile, Peru and Colombia), Arvind Mills (India and certain Middle Eastern countries), Shufersal LTD. (Israel), Comercial Mexicana (Mexico), Eroski (Spain), Nishimatsuya (Japan), Magnit (Russia), Landmark Group’s Max Stores (certain Middle East and North Africa countries), and the TJX Companies (U.S., Canada and Europe).
Quiksilver, Inc., one of the world’s leading outdoor sports lifestyle companies, designs, produces and distributes branded apparel, footwear and accessories. The company’s apparel and footwear brands, inspired by a passion for outdoor action sports, represent a casual lifestyle for young-minded people who connect with its boardriding culture and heritage. The company’s Quiksilver, Roxy, and DC brands have authentic roots and heritage in surf, snow and skate. The company’s products are sold in more than 100 countries in a wide range of distribution, including surf shops, skate shops, snow shops, its proprietary Boardriders Club shops and other company-owned retail stores, other specialty stores, select department stores and through various e-commerce channels. Quiksilver’s corporate headquarters are in Huntington Beach, California.