SBC’s first-ever foray into the movie world, RELAX. premiered at the 2012 Snowboard Canada Party, presented by Monster Energy Friday in front of a packed crowd of 800 shreds at the Opera House in Toronto. Most in the crowd enjoyed complimentary Monster and/or some of the free Pabst Blue Ribbons from the opening Pabst hour, while others were lucky to walk away with some of the thousands of dollars in gear from some of the biggest snowboard companies in the world—all to the beats provided by DJ Illo and DJ D.R. One.
The evening kicked off with the $10,000 award of the SBC Crew Challenge video contest presented by DC, featuring Lost Boys vs 8 Mile vs Videograss vs People. To see coverage of who won click here. Next up was the Toronto premiere of Videograss’ Enlighten movie, followed by the world premiere of RELAX. Lots of pros were on hand including Monster team riders Mikey Rencz, Dusty Craven, Eero Niemela, and Charles Reid; RELAX riders Cory Gallon (also on the front cover of the new Snowboard Canada Fall issue) and Tyler Ashbee; plus Andreas Wiig, Benji Ritchie, Chris Grennier, and Scot Brown.
Here are some photos of what went down. To check out what happened at the photo wall, click here. And make sure to come back to Snowboardcanada.com tomorrow when the full version of RELAX. goes live on stream and download.
DJ Illo and DJ D.R. One. RELAX. while watching the premiere of Snowboard Canada’s first-ever shred film.
DJ Illo and DJ D.R. One. later on that night with the Monster Girls.
Chris Grenier, Mikey Rencz, Eero Niemela.
Chris, Dustin and Benji Ritchie.
Scot Brown and friend.
Nat Gough and Dustin Craven.
The view from the top.
Andreas Wiig and Cory Gallon.
DJ Illo and DJ D.R. One. from behind the tables.
DJ Illo and DJ D.R. One.
Monster Girl, Theresa and Cory Gallon later on that night.
Gallon doubling his pleas..err. later that night in the VIP area.
DJ Illo and DJ D.R. One. from the top.
Opera House staff working hard for the night.