Chad Cress and Tim Morse


Richer Poorer, a lifestyle brand focused on the sock and underwear categories hires Chad Cress as Creative Director. In his new role, Chad will oversee all Creative and Brand development for the company.


“We are excited to have Chad join the Richer Poorer family. Chad brings a strong lifestyle point of view and a cohesive eye to the brand. We are looking forward to what’s ahead for the RP family with him on board, as we continue to expand our brand reach.” says Tim Morse, President of Richer Poorer.


Chad brings a diverse range of abilities, with a background in visual storytelling and experience in the action sports, contemporary, women’s and menswear markets. Chad was most recently with Almond Surfboards, where he helped develop, launch and oversee the growth of the apparel business.


“Richer Poorer has such an amazing team and I’m excited to be apart of creating great products and telling their stories.” says Chad Cress





Richer Poorer is a global men’s, women’s and kids accessories brand based in San Juan Capistrano, California. The brand’s mission since its 2010 start has been to make ordinary products extraordinary, by taking a unique and balanced approach to design and branding. Richer Poorer is sold in over 800 retailers internationally.