Rossignol Group has promoted Kurt Hoefler to the role of Vice President of sales for Rossignol Brand USA. Hoefler had been the Alpine division manager for Rossignol for the last seven years, and before that served as Rossignol Nordic division manager for eight years, going back to 1997.

“As with our entire team, Kurt brings a great deal of experience and proven effectiveness to the company and to this position. His expertise in bringing products and programs to market that are easy-to-buy and easy-to-sell will be a great fit for all the divisions. He’s an avid Alpine and Nordic skier and will do a great job in his new position.” — Ron Steele, Rossignol Group NA president

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