Sanuk has hired Ethan Anderson as global VP of marketing. Anderson has more than 20 years experience in this field and most recently served as EVP, global creative director at Volcom, where he executed 360-degree integrated campaigns for the lifestyle and youth culture brand.
He joins an already strong leadership team, including Jeff Fitzhugh, VP of Sales and Trisha Hegg, Global Director of Product.
“We are very excited to have Ethan join the Sanuk family. We couldn’t find a better candidate to lead our global marketing efforts in the US and help drive them in key emerging markets, including Japan and Brazil. His extensive background in successfully maximizing creative strategy for a highly nuanced global action sports lifestyle brand through digital, social and retail makes him a perfect fit for Sanuk,” said Jake Brandman, Sanuk President. “Sanuk has grown tremendously over the past few years and Ethan will help to leverage the strengths of the brand to expand distribution and build exposure to new consumer segments, while continuing to appeal to our core audience.”