Sanuk, a division of Decker Outdoor corp. recently opened their first retail store in Santa Monica California. The flagship store celebrated it’s grand opening on April 20th, 2013.

Party featuring Sanuk ambassador Lukas Nelson and The Promises Of Real followed the opening ceremony.

The new store is approximately 1,000 square feet of retail space, featuring unique elements, a lo-fi design look and feel and offers exclusive products only available at the Santa Monica location. Upon entering the space, a collage installation featuring a collection of outdoor and indoor items creates a jumbled art decor, items that harken to a sense of fun, but with a twist and turn that has everyone looking for hidden nuances.

“We wanted to bring the Sanuk brand experience to life in a great shopping destination that represents what we stand for here at Sanuk, fun, humor and smiles.  I think we’ve found a great balance here at Santa Monica,” said Jake Brandman, Sanuk president. “As our first brand-owned store, we were able to bring the humorous aspect of the brand to life and create that deep connection with existing and new customers. We see this store as a place for us to explore alongside with our customers and showcase our innovative Sidewalk Surfers and absurdly comfortable Yoga Mat and Beer Cozy sandals.  This opening represents a great step in the evolution of Sanuk.”

Sanuk is sold in Canada through No Limits Group.