Saxx underwear has hired a new sales manager for Canada. Ross MacPhail comes to Saxx from Columbia Sportswear There he managed and developed the Columbia and Sorel brands in Western Canada working closely with strategic accounts since 2010.

 Prior to Columbia, Ross was National Sales Manager for DC Shoes in Canada from 2005-2010 where he managed the brand through a rapid growth phase and implemented segmentation strategies that gained the brand new consumer distribution points.

 Prior to DC, Ross spent 23 years at Nike Canada developing the brands were he held senior roles in Sales and Product Management.

Kevin Kirsten, Managing Partner at No Limits, said, “Ross is a proven senior sales leader with experience working in multiple channels. He is exactly what the SAXX brand needs for its next phase of development throughout Canada.”

Ross MacPhail commented, “I have been fortunate enough to work for some great companies and these experiences have taught me what it takes to build a successful brand. It all starts with the people and SAXX offers me the challenge and opportunity to bring my many years of brand building to this young energetic team. I look forward to working with this group and expanding the SAXX brand across Canada.”