SIA has appointed Bob Gundram as it’s new chairman. Gundrum is the co-founder of Capita Snowboards, Union bindings and Coal Headwear. This all went down at the SIA show in Denver last week. He replaces Tim Petrick, sales and marketing president at K2.
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With over three decades of history, the SBC brand has been a leader in pioneering and supporting the progression and evolution of action sports, in partnership with the leading industry brands since day one. Whether it’s creating Canada’s first national slopestyle and halfpipe snowboard series; leading the charge to build Eastern Canada’s first major skate plaza; bringing the first live bands to the slopes of Whistler, Lake Louise, Mont Tremblant and Blue Mountain; staging the first night halfpipe event in North America; establishing the world’s biggest wakeboarding contest; throwing the biggest parties in action sports; or supporting the most legit contests and films big and small; it’s always been about doing it right for the riders by the riders, as it always should be!