S.I.A recently released their pre-season retail track report. Data from 1200 stores across the US reports that pre-season sales increased 2% in units and 1% in dollars over last year. They say much of this is due to pent up demand and a solid sense of optimism about the coming season.This is not all good news. Snowboard and related equipment sales are down through August and September 2012.

For more details visit snowspoerts.org.

Quick Pre-Season Trends:

-Alpine ski equipment sales are up 5% in units and 2% in dollars through September 2012.
-Snowboard equipment sales down 4% in units and down 6% in dollars sold to a 4 season low of just $26M in sales during August and September.
-Cross country equipment sales continue to suffer from last season’s snow drought, down 9% in units sold and down 20% in dollars sold to $1.7M.
-Apparel sales make up more than 40% of all snow sports retail sales during August and September; apparel sales fell 2% in units and in dollars -sold during the current pre-season sales period.
-Accessories sales increased 4% in units and 7% in dollars sold through September; helmets, luggage, gloves and base layer are selling well so far