S.I.A recently released their pre-season retail track report. Data from 1200 stores across the US reports that pre-season sales increased 2% in units and 1% in dollars over last year. They say much of this is due to pent up demand and a solid sense of optimism about the coming season.This is not all good news. Snowboard and related equipment sales are down through August and September 2012.
Quick Pre-Season Trends:
-Alpine ski equipment sales are up 5% in units and 2% in dollars through September 2012.
-Snowboard equipment sales down 4% in units and down 6% in dollars sold to a 4 season low of just $26M in sales during August and September.
-Cross country equipment sales continue to suffer from last season’s snow drought, down 9% in units sold and down 20% in dollars sold to $1.7M.
-Apparel sales make up more than 40% of all snow sports retail sales during August and September; apparel sales fell 2% in units and in dollars -sold during the current pre-season sales period.
-Accessories sales increased 4% in units and 7% in dollars sold through September; helmets, luggage, gloves and base layer are selling well so far