SIA, just wrapped their Summer Snowdown, desgined to enguage the NYC media. THe show explored to trends, programs and technologies that we will see coming out in 2015.

WASHINGTON (July 21, 2014) – The month of July usually conjures up images of beaches, sunshine and BBQ’s…not snow. But during last week’s SIA Summer Snowdown, snow was the hottest topic in the room. On July 16th, SnowSports Industries America (SIA), the snow sports industry’s member-owned trade association, showcased twenty snow sports brands and two non-profits at the 8th annual SIA Summer Snowdown.

“I think the most impressive thing for me was the density of high-quality media we saw at Snowdown. It’s pretty rare to find one single venue with so many good opportunities to share our story,” commented Timm Smith of VOORMI, LLC.


Timed to inspire media as they start planning winter editorial content, the Manhattan showroom gave NYC media a sneak peek at next season’s freshest snow sports gear, fashion and accessories. The Snowdown attracted 78 journalists representing 96 media outlets from television, print and online including Condé Nast Traveler, Cosmopolitan, Esquire, InStyle, Maxim, Men’s Journal, and The New York Times.

“We have great relationships with vertical media and this was an excellent opportunity to get in front of non-endemic press. We had a lot of great face-to-face time and interest,” ­commented