Skullcandy Inc. has announced a licensing partnership with Toshiba Corporation. Within this agreement Toshiba will license the Skullcandy name for marketing and distribution in consumer laptops throughout the world excluding China. Skullccandy will also provide professional support and RD services to help enhance the audio experience of Toshiba products.
“We are very excited to extend the reach of Skullcandy’s leading audio capabilities by partnering with Toshiba,” said Brent Wilkins, VP, global business development of Skullcandy. “Toshiba is a recognized leader in personal electronics with a strong consumer following around the world. This partnership represents a global opportunity to enhance Toshiba consumers’ audio experiences through our proprietary Supreme Sound performance audio. Supreme Sound was internally developed in Park City by our Advanced Concepts and Engineering team to provide the ultimate in audio quality featuring a full range of attacking bass, natural vocals and precision highs.”
“We are always striving to improve the consumer experience and feel Skullcandy’s proprietary Supreme Sound performance audio will help further strengthen our ability to deliver superior sound quality to our consumers and provide us a competitive advantage in the marketplace,” said Carl Pinto, vice president of marketing and engineering, Toshiba America Information Systems, Inc., Digital Products Division. “Skullcandy is a leading performance and lifestyle brand with authentic youth culture positioning and we are excited to partner with them across our robust portfolio of personal computers.”