Amongst the hustle of Toronto’s Queen Street West, you can’t help but notice So Hip It Hurts’ front door and large sidewalk sign plastered with stickers. After climbing the stairs, you’ll spot pieces of skate memorabilia and come face-to-face with the wall of fame. Notable celebs such as Ben Harper, Robin Williams and Adam Sandler have been known to drop in. This summer the Shake Junt and KR3W team dropped by to sign autographs.
Shop owner Sonia D’Aloisio says, “Before the signing we set up a drink section where they were honoured with private label Jack Daniel’s bottles with Shake Junt on them. We even had glasses and bottles of Cristal with KR3W etched on them. Erik Ellington pulled our staff aside afterwards and told us how impressed he was with our layout and that it was the best shop he’d been in.”
Famous friends aside, So Hip has been a mainstay for 20 years, around before the days of Droors and D3s. “Fundamentally all skateshops have four walls and pretty much the same gear,” D’Aloisio says. “It’s what you do within those walls that counts.”