Sport Check just opened their first flagship store in West Edmonton Mall. It’s a mellow 80,000 sqft and has an Atmosphere store inside it. This location is packed full of digital technology and a massive line up of brands that promise to provide an experience that connects consumers to the sports they are passionate about.

Some of the key features include 800 screens populated by 220 channels that display product images and deals, storewide anthems, and community walls filled with local sports information. Also the stores boasts 250 computers and Over 1,200 square feet of digital projection with 250 staff.


“Our new flagship store in West Edmonton Mall is the most digitally advanced and personalized retail experience in the world,” said Michael Medline, President of Canadian Tire Corporation. “We have created an energy filled experience for anyone who is passionate about a great customer experience and shopping for an unparalleled array of sporting goods.”