SPY announced today the launch of its much-anticipated Crosstown Collection. A line of stylish, handmade sunglasses inspired by 50s and 60s fashion, music, Golden State roots and a fondness for The City. The first installment of this limited distribution collection lands this week a key independent specialty retailers nationwide.

“The Crosstown Collection is perhaps the most exciting product launch ever for our brand,” explains Brent Sandor, SPY Brand Manager. “It was designed as an exclusive collection with a more fashionable slant for those who appreciate the same inspirations that permeate the collection classic surfing, the sounds of a good record, vintage automobiles and life in the city. Crosstown essentially connects SPY back to its foundation as a fashion-forward brand that embraced the cultural crossroads of the surf, snow and motorcycle lifestyles.”

A focused offering of seven styles, Crosstown is a reinterpretation of classic styling. Traditional shapes ranging from square to round, cat eye to angular, are handcrafted from the finest acetate to create rich, lustrous torts and colors in both polished gloss and matte finishes with custom metal detailing. High quality CR39 lenses with an antireflective coating on the inside provide a rich visual experience, optical clarity and protection in the most glaring of situations.

Crosstown is now available in the following styles: Mercer, Burnside, Haight, Yonkers, Fremont, Beachwood and Midtown.

We worked with a small crew of athletes and fashion-forward advocates with the intent of reinventing classicness with our own point of view,says Michael Marckx, SPY President. We cut our design team loose to represent what’s happening within the creative ranks of our universe, to make something that they completely groove on, which led to a really unique handmade approach that you can feel and certainly see in the line.

Comments