Stance and the National Basketball Association (NBA) announced today a multiyear partnership that will make the popular sock brand the league’s official oncourt sock provider beginning next season. As part of the partnership, the Stance logo will appear on all oncourt designs – a first for the league.
“We can’t wait to bring our innovative sock technology and unique style to the NBA’s global following,” said Clarke Miyasaki, EVP of Business Development at Stance. “It’s an unbelievable honor for Stance to become the league’s official oncourt sock, and we look forward to unveiling the entire lineup to NBA fans.”
Stance also announced the addition of Golden State Warriors All-Star Klay Thompson to its roster of brand ambassadors. Thompson, who helped lead the Warriors to the best regular season in franchise history, joins three-time NBA champion and Miami Heat guard Dwyane Wade, Detroit Pistons center Andre Drummond and Dallas Mavericks forward Chandler Parsons as current brand ambassadors.
“Joining the Stance family as one of their NBA ambassadors is an exciting opportunity,” said Thompson. “Stance has found a creative way to make socks a fashion statement, and their unique designs make it fun to show off my personality both on and off the court. Along with the artistic style of the socks, the comfort and performance is extremely high-level.”
The Stance NBA Collection will feature its innovative Triniti Technology, which combines anatomical cushioning, targeted compression and superior moisture wicking. The traditional crew silhouette will debut at the 2015 NBA Draft Combine next month and will be worn by all players participating in the 2015 Samsung NBA Summer League in July. Stance will create team-specific designs as well as unique, limited-edition styles for marquee events and holiday games, including Hoops for Troops, Christmas Day, MLK Day and NBA All-Star.
“We are thrilled to extend our existing relationship with Stance, a marketplace leader in the sock and fashion industry, to the court,” said NBA Vice President, Licensing Lisa Piken Koper. “Stance has had remarkable success through its commitment to innovative product design and performance technology, making it an ideal partner for the NBA.”
For the upcoming reveal of the entire Stance NBA Collection and to learn more about Stance’s basketball line, follow @StanceHoops on Instagram and Twitter.
ABOUT STANCEEmbracing “The Uncommon Thread” as its mantra, Stance has turned socks into one of the world’s most exciting accessory in less than five years. Stance’s founders saw a category that had been ignored, taken for granted, looked over, dismissed. By breathing life into something that had been overlooked, Stance ignited a movement of art and self-expression that has drawn athletes, performers and iconic cultural influencers to the brand – a group they call the Punks & Poets. And by underpinning its creative roots with a relentless focus on technical innovation, Stance is now found in over 40 countries on the feet of those who dare to be different. Stance underwear will make its debut later in 2015.
ABOUT NBAThe NBA is a global sports and media business built around three professional sports leagues: the National Basketball Association, the Women’s National Basketball Association, and the NBA Development League. The league has established a major international presence with offices in 13 markets worldwide, games and programming in 215 countries and territories in 47 languages, and NBA merchandise for sale in more than 125,000 stores in 100 countries on 6 continents. NBA rosters at the start of the 2014-15 season featured a record 101 international players from 37 countries and territories. NBA Digital’s assets include NBA TV, which is available in 60 million U.S. homes, and NBA.com, which recorded 26.9 billion page views during the 2013-14 season, with more than half of all visitors originating from outside of North America. The NBA is the No. 1 professional sports league on social media, with more than 800 million likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league and its teams and players have donated more than $242 million to charity, completed more than 3 million hours of hands-on community service, and created more than 915 places where kids and families can live, learn, or play.