StepChild Snowboards has just announced that their western Canadian sales will now be represented through Jay Woon and Western Front sales out of Calgary Alberta.

Press Release:

Vancouver, BC – Nov.1 2012 – Wick Winder Distribution is happy to announce that Jay Woon and his agency Western Front Sales will take over Stepchild sales for Western Canada.

 “When the guys at Wick hit up the Agency to represent Stepchild for Western Canada, we became super excited, Stepchild is a brand we have followed and admired for years.” says Jay Woon on his new acquisition.  “Their raw advertising, amazing team of Pro’s as well as keeping the dirt bag riding mentality really sits well with us. Adding Stepchild to our lineup of amazing brands really rounds out the Agency as well as what we can offer to our valued business partners throughout the region. With Erin and myself taking the full aspect in Alberta and the Prairies we will be announcing very shortly our new BC addition to expand the Agency further west. For any and all Stepchild needs in Western Canada we can be reached at 403-281-6555 or”.

 “I’m looking forward to Jay and his Agency to bring added energy and support into the brand” Says Stepchild Canada Sales manager Steve Day. “I would like to thank Ben Couves and OB1 Enterprises for backing the brand since day one. We appreciate the hard work and dedication they’ve shown the brand over the years. Western Front will be working closely with OB1 to finish out the current sales season. We can’t wait for Jay and Erin to show everyone the new 2013-14 lineup, there’s no question it’s the best lineup to date.”

 All Wick Winder Distribution lines will be available to see at the next KNOW?SHOW, January 16-18, 2013. Please look out for future updates on booth locations and events during the show.

 For more information on Wick Winder Distribution please visit
StepChild is a snowboard company, started and owned by Sean Johnson, a self proclaimed ‘washed up’ 90’s pro snowboarder and childhood shred buddy Brad Richmond.
At StepChild we aren’t trying to sell you a cheap piece of wood covered in marketing trickery, flashy graphics and copied technology, we just make quality snowboards that are built to last, be it on the mountain or the street.
From our first catalog that we photocopied at Kinko’s back in 2001 to the Blunter Magazine and catalogue we release each year, we’re still doing whatever we want  and not letting bitchy team managers or corporate flakes dictate to us what snowboarding is.  We’ve been involved in almost every aspect of snowboarding since 1985. We are the ‘old dogs’ that learned to ride on a golf course until the mountain allowed us access. We know what its like to be the hungry and broke riders scrounging for gear and lift passes each season.
At StepChild its our mission to help develop great products while supporting professional and amateur riders so that they can continue to progress our sport the way we feel it should be done.  We are now celebrating being in business for 11 years and as much of a struggle as it has been at times we stand by our product and our team 110%..frankly, it’s the reason we’re still around.
StepChild is the belief of everyone involved, from our Pros to our up and coming Ams and Child Support riders to our small but fearless office crew and our die-hard owners Sean and Brad.  We are not claiming to take back the industry however we are doing our best to keep it rooted.
StepChild SnowboardsBigger Hearts Than Brains!

Steve Day
Sales & Marketing
604-276-9425 Ext-104 <>