Zeal Optics has announced the promotion of TJ Bottom to the position on North American sales director. In the new role, Bottom will draw on his deep industry experience to structure the sales strategy for the brand and develop a coordinated approach for growing it worldwide.

Former intermountain sales rep, Bottom draws his experience from his previous roles with brands like Burton, Electric, The Program and Nixon.


“As a small brand, ZEAL is a family, and I am pleased to promote from within to fill this key role with a member of our team,” said ZEAL President John Sanchez. “TJ’s talents, connections, and drive are exactly what the brand needs to capitalize on its growth here in the States and the 19 countries we expanded to over the last year.”


“I couldn’t be more excited to take on this new role,” says Bottom. “ZEAL has a cause and a purpose. We pay close attention to our approach and how we bring that cause to life. Whether that be our 100% plant-based sunglass materials, or breathing life into products that make life outdoors more fun, we believe in our cause and that actually living a life outdoors is the most important part to selling an outdoor lifestyle.”